
COMPLETE EVENT GUIDE
December 5th, 12th, and 19th
Historic City Farmers Market, Downtown Roanoke
Parade Registration Form Vendor Information Form Vendor Application Form

Dickens of a Christmas had its beginnings in Roanoke, Virginia’s historic downtown market area more than twenty-six years ago. It all began as a way to encourage holiday shopping in the district. With the historic market area decorated in old-fashioned greenery and bows, merchants would dress in Victorian costume and offer cookies and cocoa to shoppers for a weekend in December. This provided a fun-filled alternative to holiday shopping at a mall.
Now … twenty-plus years later … the event is a beloved holiday festival. For the last six years Dickens of a Christmas has won the Roanoker Magazine's platinum award (the highest possible) for "Best Tradition" in Roanoke, voted by the readers of the magazine. Dickens also received gold awards in 2004 and 2006 for “Best Annual Event” from the Roanoker Magazine. Dickens’ popularity has also made it a “Top Twenty Event in the Southeast” as judged by the Southeast Tourism Society for 2007 & 2008.
Dickens is fun for the whole family with horse drawn carriage rides, carolers in the streets, a myriad of street performances, re-enactors dressed in costume, music and dance, vendors selling their wares, outdoor holiday movie, pet costume contest, a special ‘kids zone area’ and much more. St. Nicholas strolls the district giving candy to children and telling Christmas stories. Involved merchants and organizations give away roasted chestnuts, hot cocoa, hot apple cider and other goodies to attendees.

The Festival – spanning three consecutive Friday nights in December – includes a Christmas Tree lighting ceremony on December 5th, a Christmas parade on the 12th and a Pet Costume Contest and outdoor holiday movie on the 19th. The theme for this year’s holiday parade is “Holiday Traditions Through the Ages” and will feature costumed groups, floats, specialty acts, and bands along with decorated riders on horseback and in carriages. The Pet Costume Contest provides fun and entertainment for all pet lovers and highlights the creativity of owners and the good nature of pets. The holiday movie is always a crowd pleaser.

202 MARKET
202 Market Square
310 ROSEMONT
312 Market Street
ALEJANDOS MEXICAN GRILL
127 Campbell Avenue
ARZU INTERNATIONAL
213 Williamson Road
AWFUL ARTHUR’S SEAFOOD
108 Campbell Avenue
Free desert with purchase of any 2 entrees
BEADS INDEED
123 E. Campbell Avenue
10% off any purchase
BINABA SHOP
120 Campbell Avenue
Single strand necklace while supplies last
BLUE RIBBON BOUTIQUE
208 Market Street
BLUE 5
312 Second Street
BLUES BBQ
107 Market Square
BURGER IN THE SQUARE
32 Market Street
CALHOUN & KIPP
216 Market Street
Cookies & Hot Apple Cider
CANTOS BOOKSELLERS
18 Campbell Avenue, SE
CHICO’S PIZZA
32 Market Square
CHOCOLATEPAPER
308-3 Market Street
CORNED BEEF & COMPANY
107 S. Jefferson Street
CREATIONS GIFT SHOP & GALLERY
32 Market Square
Free collector’s magnet
CHRISTY’S APPAREL & ACCESSORIES
312 South Jefferson Street
Open till 8:00pm
DANDELION FEET
108 E. Church Avenue
ERNIE’S
210-B Market Street
|
FRANKIE ROWLAND’S STEAKHOUSE
104 S. Jefferson Street
GALLERY 108
108 Market Street
GLAZED BISQUE-IT
120 Campbell Avenue
HONG KONG RESTAURANT
32 Market Square
HORIZON BAR & GRILL
215 Market Street
LA DE DA
102 E. Church Avenue
LADLES & LINENS
305 Market Street
LITTLE DIPPER
209 Market Street
Free cup of soup with purchase of
sandwich/wrap
MACADO’S
120 Church Avenue
METRO!
14 East Campbell
MILL MOUNTAIN COFFEE & TEA
117 Campbell Avenue
MIX ONE 6
14 East Campbell
NAWAB INDIAN CUISINE
18A Campbell Avenue
NEW YORK SUBS
32 Market Square
NICK’S PIG-N-CHICKEN
32 Market Square
Free cup of soup with $3.00 purchase
NICO’S RISTORANTE AND CAFÉ
125 Campbell Avenue
NUTS & SWEET THINGS
32 Market Square
ORVIS
19 Campbell Avenue
Hot Cider & Cookies
Mention Downtown Roanoke Inc. for
additional coupons
PARADISO CUBAN RESTAURANT
32 Market Square
PASTA PERFECTION
32 Market Square
|
ROANOKE VALLEY PRINTWORKS
108 E. Salem Avenue
All holiday items are discounted only
on Dickens nights. One hundred new
Christmas and Hanukkah cards. Live
letterpress demonstration each night.
ROANOKE WEINER STAND
25 E. Campbell Avenue
SAM’S ON THE MARKET
304 Market Street
SEEDS OF LIGHT
32 Market Square
SHADES OF COLOR
210 Market Street
SUMDAT FARM
209 A Market Street
SWAGAT INDIAN CUISINE
303 First Street
TABLE 50
309 Market Street
TAVERN ON THE MARKET
32 Market Square
TEXAS TAVERN
114 West Church
THE GIFT NICHE
101 Market Square
Free tote bag with $20 purchase
THE MARKET GALLERY
23 Salem Avenue
Open till 8:30 pm
TOKYO EXPRESS
32 Market Square
TRIO BISTRO.BAR.BOTTLE
315 Market Street
TWIST & TURNS INC.
128-132 E. Campbell Avenue
Free coffee & Treats
Close at 8:00 pm
THOMAS’ MARKET
35 E. Campbell Avenue
WALKABOUT OUTFITTERS
307 Market Street
WASABI’S
214 Market Street
ZORBA RESTAURANT
32 Market Square |

Friday December 5th, 2008
WACHOVIA PLAZA
5:30 p.m. – Southwest Virginia Ballet
6:15 p.m. – City of Roanoke Christmas Tree
Lighting Ceremony
6:30 p.m. – Miss Mona’s School of Dance
CAMPBELL AVE. & MARKET
6-10 p.m. – Strolling St. Nicholas
6-10 p.m. – Carriage Rides
6-10 p.m. – Street Actors (Theatre students from
William Fleming High School)
6-10 p.m. – Pony Rides & Holiday Photos
7-9 p.m. – Photos with Santa
7-9 p.m. – Mark Fuller, Magician
7-10 p.m. – Carolers of Christmas Past
7-10 p.m. – Sally Edelman, Face Painter
7-10 p.m. – David Bear Stuart, Juggler
MARKET STREET/CHRUCH AVENUE
7:30 p.m. – Roanoke Ballet Theatre
8:00 p.m. – Yuletide Voices
9:00 p.m. – Local Colors International Choir
CAMPBELL AVENUE
6-10 p.m. – Living Nativity Scene – Penn Forest Christian Church
SANTA’S WORKSHOP
6-8 p.m. – Taubman Museum of Art
KIRK AVENUE
Suntrust’s Kids Zone
Games, Activities & More
FRIDAY, DECEMBER 12th, 2008
JEFFERSON ST./CAMPBELL AVE.
6:30 p.m. – City of Roanoke Christmas Parade (Begins at
Elm & Jefferson) sponsored by City of Roanoke,
Appalachian Power, and Downtown Roanoke Inc.
CAMPBELL AVE. & MARKET
6-10 p.m. – Strolling St. Nicholas
6-10 p.m. – Carriage Rides
6-10 p.m. – Street Actors (Theatre Students from
William Fleming High School)
6-10 p.m. – Pony Rides & Holiday Photos
7-9 p.m. – Judd Poindexter, Stilt Walker
7-9 p.m. – Mark Fuller, Magician |
7:30-9:30 p.m. – Kate Guntermann, Fire Eater
7:30-9:30 p.m. – Charon Henning, Sword Swallower
7-10 p.m. – Sally Edelman, Face Painter
7-10 p.m. – David Bear Stuart, Juggler
8-10 p.m. – Photos with Santa
8-10 p.m. – Lost and Found Percussion
MARKET STREET/CHURCH AVENUE
8:00 p.m. – Floyd Ward School of Dance
CAMPBELL AVENUE
6-10 p.m. – Living Nativity Scene – Penn Forest Christian Church
SANTA’S WORKSHOP
6-8 p.m. – Taubman Museum of Art
KIRK AVENUE
Suntrust’s Kids Zone
Games, Activities & More
FRIDAY, DECEMBER 19th, 2008
WACHOVIA PLAZA
6:30 p.m. – SPCA’s Pet Costume Contest
CAMPBELL AVENUE
7:30 p.m. – Pepsi’s Outdoor Holiday Movie – “A Christmas Story”
CAMPBELL AVE. & MARKET
6-10 p.m. – Strolling St. Nicholas
6-10 p.m. – Carriage Rides
6-10 p.m. – Street Actors (Theatre students from
William Fleming High School)
6-10 p.m. – Pony Rides & Holiday Photos
7-9 p.m. – Mark Fuller, Magician
7-9 p.m. – Photos with Santa
7-10 p.m. – David Bear Stuart, Juggler
7-10 p.m. – Sally Edelman, Face Painter
WALL STREET
7:00 p.m. – Quest Academy of Music
CAMPBELL AVENUE
6-10 p.m. – Living Nativity Scene – Penn Forest Christian Church
SANTA’S WORKSHOP
6-8 p.m. – Taubman Museum of Art
KIRK AVENUE
Suntrust’s Kids Zone
Games, Activities & More |

EVENTS
THE CITY OF ROANOKE
CHRISTMAS TREE LIGHTING
Friday, December 5th, beginning at 5:30 p.m.
Sponsored by the City of Roanoke, Roanoke City
Parks and Recreation Department, EventZone, and
Downtown Roanoke, Inc. the tree lighting will be held at
Wachovia Plaza on December 5th. The ceremony will
begin with a special performance by Southwest Virginia
Ballet at 5:30 pm. WSLS Channel 10’s countdown to the
tree lighting will begin at 5:30 p.m. with the actual lighting
at 6:20 p.m. Directly following will be Miss Mona’s School
of Dance at 6:30 pm.
“TRADITIONS THROUGH THE AGES”
CITY OF ROANOKE CHRISTMAS PARADE
Friday, December 12th at 6:30 p.m.
Don’t miss this wonderful, “outside the ordinary”
holiday parade. Downtown streets will be transformed
into a magical space fi lled with costumed characters,
horse-drawn carriages, strolling carolers, marching
bands, jugglers, and numerous community groups all
highlighting various holiday traditions. The parade route
begins at the corner of Elm Avenue and Jefferson Street
(Elmwood Park) and continues north on Jefferson Street to
Campbell Avenue, then east on Campbell to Market
Square. Sponsored by City of Roanoke, Appalachian
Power, and Downtown Roanoke Inc.
SPCA’S PET COSTUME CONTEST
Friday, December 19th at 6:30 p.m.
The holidays aren’t just for humans! Dress up your pet(s)
and come join the fun and laughter at the annual Pet
Costume Contest. This year’s event will be made
extra special by the involvement and enthusiasm of the
Roanoke Valley SPCA and their volunteers. The fun-loving
judging in Wachovia Plaza will be followed by great prizes.
PEPSI’S OUTDOOR HOLIDAY MOVIE
Friday, December 19th “A Christmas Story” will be the feature presentation
at Pepsi’s Outdoor Holiday Movie. This holiday favorite
centers on Ralphie Parker, a young boy living in 1940s
Indiana who is desperately yearning for a Red Rider BB gun
for Christmas. Despite protests from his mother that he’ll
shoot his eye out, Ralphie persists, unsuccessfully trying to
enlist the assistance of both his teacher and Santa Claus.
CARRIAGE RIDE TICKETS
Tickets will be available for purchase each night of
SunTrust Dickens of a Christmas at the ticket booth
located near the carriage stop on Campbell Avenue.
Carriage rides are $5.00. Children under 3 years of age
ride free. TICKET SALES END AT 9:30 P.M. each night.
Cash or check accepted. No Credit Cards. Check should
be made payable to Downtown Roanoke, Inc.
SANTA’S WORKSHOP
A special place where children 12 and under can make
a Christmas craft or ornament under the direction of
the Taubman Museum of Art. Open all three nights;
December 5, 12, & 19 till 8:00 p.m. |
ENTERTAINERS
DAVID BEAR STUART – will stroll the streets entertaining children of all ages with a unique blend
of tricks using diabolo, devil sticks and juggling. Appearing December 5, 12 & 19.
MARK FULLER – entertaining people of all ages with his magic. His shows are fast moving, funny,
professional and a delight for all ages. Appearing on December 5, 12 & 19.
FLOYD WARD SCHOOL OF DANCE – The Floyd Ward School of Dance has operated in the Roanoke
Valley for 79 years. It brings to our area uniqueness that trains students, age 3 to adult, in a variety
of dance styles including ballet, tap, pointe, jazz, clogging, precision clogging, rhythm tap, lyrical,
liturgical, and hip hop. Appearing December 12th.
QUEST ACADEMY OF MUSIC – presents “Pan-Da-Mania Steel Band.” This group brings the sound
of a complete steel band orchestra to the Roanoke Valley for the fi rst time! Selections will include
island favorites, rock and roll, and seasonal music. The program is co-directed by Richard and
Delilah Rudolph. Appearing December 19th.
THE NUTCRACKER – Southwest Virginia Ballet performs excerpts from The Nutcracker at the
Dickens of a Christmas tree lighting ceremony to kick off a delightful evening of festivities. Young
imaginations will be sparked and audiences delighted as SVB performs the popular Chinese,
Arabian, and Russian dances from The Nutcracker, Act II, Land of the Sweets. Plan to bring your
children early to meet Clara and a host of charming characters from the most well-known and
beloved story ballet of all time. Appearing December 5th.
DICKENS STREET ACTING PROJECT – over 30 talented students will participate in this
community-wide effort, directed by Mr. Larry Van Deventer, Theater Arts Director for William Fleming
High School. Dressed in period costumes portraying characters from “A Christmas Carol,” the
students will use their creative and acting skills to bring Dickens’ characters to life. Theatrical tours
will be given throughout Dickens at the times listed below. All tours begin in East Market Square.
December 5th Tours begin: 6:30, 7:00, 8:30, 9:00
December 12th Tours begin: 8:15, 9:00, 9:30
December 19th Tours begin: 6:30, 7:00, 8:00, 8:30, 9:00
LIVING NATIVITY FROM PENN FOREST CHRISTIAN CHURCH – This wonderful tradition was
started in 1984 as part of a youth project. Over the years, it has grown into an annual event with
200 members of the congregation participating. There are live animals such as sheep, llama, goats,
donkeys and even camels. Appearing December 5, 12, & 19th at Dickens of a Christmas.
MISS MONA’S SCHOOL OF DANCE & PERFORMING ARTS – Celebrating our 50th year in the
Roanoke Valley, we are the studio that trains the “triple threat”- educating students in drama,
dance, and voice. Appearing December 5th.
FANTASY FACE PAINTING – A local artist, Sally Edelman of Fantasy Face Painting will be at
SunTrust Dickens of a Christmas creating unique, transformational fully painted faces with a
Holiday theme. Appearing December 5, 12, & 19th.
JUDD POINDEXTER – Walking “High in the Sky” on stilts. Appearing December 12th.
SWORD SWALLOWER – CHARON HENNING – has thrilled audiences for years with her
death-defying feats utilizing blades and fl ames. She guides audiences into the unknown with poise,
grace and charm, presenting her skills in a manner interesting enough for adults and intelligent
enough for children. Appearing December 12th.
SENSORIEL : FIRE PERFORMER – KATE GUNTERMANN – hails from Baltimore, Maryland and is
an accomplished fi re artist and performer. Her “eye-popping fi re eating act” often receives rave
reviews and accolades. Kate has an amazing stage presence and skill combined with grace and
fluidity. Appearing December 12th.
ROANOKE BALLET THEATRE – is proudly “Celebrating 30 Years of Dance” in 2008. RBT’s 2008 Christmas performance is “The Magic Toyshop.” The ballet is set in London, England. Each day when darkness
falls, the toys within the shop come alive. As different toys dance, one handsome soldier falls
in love with a beautiful ballerina. Appearing December 5th.
YULETIDE VOICES – This fabulous quartet from Baltimore, Maryland have chosen their favorite
Victorian carols and anthems of Christmas to perform this year at Dickens of a Christmas. They will
be dressed in period costume and spreading traditional good cheer. Appearing December 5th. |

Click here for parking map.
Parade Registration Form
Vendor Information
Vendor Application

|