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The Elf on the Shelf® Adventure in Downtown Roanoke

Category:  Event Calendar

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November 29, 2024 - January 6, 2025

The Elf on the Shelf® is a Christmas tradition beloved by many. These magical Scout Elves® help Santa manage his nice list by taking note of a family’s Christmas adventures and reporting back to Santa at the North Pole each night. By morning, the Scout Elf® returns to its family and perches in a new spot, waiting for someone to find them. 

For the fifth time, Santa’s Scout Elves will land in Downtown Roanoke! Come on a fun scavenger hunt and find the 16 Scout Elves hiding in downtown stores. Find them all and be entered for a chance to win $1,000!

Pick up a Passport at any of the participating Scout Elf® locations. Get a stamp from the business when you find a Scout Elf. Once your passport has all of its stamps (meaning you’ve found all the Scout Elves), return it in the drop box located in the official elf adoption center - Mast General Store (401 S Jefferson Street) by 6pm on 1/6/25 and you’ll be entered to win $1,000. The winner will be notified on January 7th. Click here for full contest rules.

Share your elf adventures with #RoanokeElves!

Pick up a Passport at any Scout Elf location and start your adventure. 

  • Artsy June
  • Book No Further
  • Boxwood Lane
  • The Candy Store
  • Cello Coffee House & Cafe 
  • Davidsons
  • The French Farmhouse 
  • The Gift Niche
  • Gypsypalooza Too
  • The Hotel Roanoke
  • Ladles and Linens Kitchen Shoppe
  • Mast General Store
  • Starbucks on Franklin
  • Waffle Cone
  • Walkabout Outfitter
  • Wyndrose

Click here to view an interactive map.

Bonus location: La De Da

While La De Da is not officially part of the scavenger hunt, they have a Scout Elf® hiding in their store. Just for fun, stop by and say hello.