In this Insider's Guide, we're going to break down what you can expect at Small Business Saturday in Downtown Roanoke. From event info and tips to hot deals, we've got all the details.

Event Information

What: Following Black Friday, small businesses will be offering great deals to encourage folks to shop small this holiday season. Enjoy holiday shopping with downtown retailers (and restaurants) offering sales and specials!

When: 10am - 6pm on November 30

Where: Downtown Roanoke, VA

Top Tips to Make the Most of Attending

Plan your Parking in Advance

PARK Roanoke is offering free parking everywhere except Center in the Square Garage and Market garage on Black Friday and Small Business Saturday!

We recommend PARK Roanoke lots and garages because they usually have lower rates than privately owned parking. Between street parking and lots and garages, downtown has 9,000 parking spaces, so there are plenty of options! 

Click here to view all of the available parking in Downtown.

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Attend our Kickoff Event

Join us in Market Square from 10am to 12pm on Small Business Saturday for a fun kickoff with our Downtown Roanoke Ambassadors! Celebrate local shopping while enjoying FREE coffee from Little Green Hive, our brand-new Downtown Roanoke Tote Bags, and exclusive Small Business Saturday merchandise from American Express—perfect for starting your holiday shopping spree in style.

Our Ambassadors Downtown will be ready with helpful tips and directions to make your downtown experience even better.

*Be sure to arrive early—supplies are limited, and you don’t want to miss out on these fabulous freebies!

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Check Out The Holiday Gift Guide

Don't forget to peruse our 2024 Downtown Roanoke Holiday Gift Guide.

It's packed with incredible finds from local retailers, from unique treasures to must-have favorites. Whether you’re shopping for loved ones or treating yourself, you'll discover new stores and one-of-a-kind options that make holiday shopping a joy. See something you love? Visit the store for Small Business Saturday. They just might have a discount on select items. 

View the Gift Guide

Save Time for the Farmer's Market

The Historic Roanoke City Market is the oldest continuously operating open-air market in the Commonwealth of Virginia. It's open 7 days a week, but the busiest day is Saturday. Market Street will be packed with produce, greenery, and arts & crafts vendors who all handmake or locally grow their products.

Explore the Farmer's Market

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Arrive Early for the Best Deals and Selection

Getting downtown early will ensure you get the largest selection of products and sale items (and that's the whole point, right?). You can click here to see an interactive map of participating locations. 

Check out the Hot Deals we've spotted (so far)

310 Rosemont - 312 Market St

• Promotion: Take 20% off your ENTIRE purchase.*Some exclusions apply. In-store only.

Art on 1st - 300 1st St SW

• Promotion: 10-15% off selected jewelry and fused glass

Book No Further - 112 Market St SE 

• Promotion: TBD

chocolatepaper - 308 Market St

• Promotions: With every purchase, receive a coupon for 10% off your next purchase.
• There will be 50% off bins throughout the store!

Davidsons - 412 South Jefferson St

• Promotion: Bring a 16-24oz jar of peanut butter to the store & save 15%* off a single regular-price item. Peanut butter will be donated to 'Feeding Southwest Virginia'

The French Farmhouse - 9 Church Ave SE

• Promotion: TBD

The Gift Niche - 101 Market Sq

• Promotions: TBD

Hustle/Haven - 355 Campbell Ave SW

• Promotions: Nov. 30th only - Buy one class pack, get one 40% off
•  All weekend - Start a 3-month membership and get 15% off the first month, for 12-month membership get 20% off 3 months, 6-month membership for 12-month prices

La De Da - 102 Church Ave.

• Promotions: 10% off the entire store, including consignments, resale, and vouchers to be used on your next purchase
• Free Phoenix tote while supplies last
• Enter to win your choice of Tara Gasparian necklace valued up to $327!

Left of Center Art Space - 24 Campbell Ave SW

• Promotion: 20% off selected pieces

The Little Gallery - 301 Market St

• Promotion: 15% off select pieces 

Mast General Store - 401 S Jefferson St

• Promotions: Various in-store promotions

Motel Studios - 128 Albemarle Ave SE

• Promotion: 50% off gift cards

The Taubman Museum of Art - 110 Salem Ave SE

• Promotions: Get a free gift with a purchase of $20 while supplies last
• 10% off for all members

Unleashed - 131 Campbell Ave SW, Suite B 

• Promotion: Spin the prize wheel at checkout!

Walkabout Outfitter - 304 Market St.

• Promotions: Santa's Helper Event
• First 30 customers each day of Black Friday weekend will get a scratch-off ticket that wins a prize. The grand prize is a $100 Gift Certificate!
• There will be other assorted products on sale and various in-store promotions 

Wyndrose Boutique - 23 Salem Ave. SE

• Promotions: TBD

Make a Day Out of It

You may come for the deals, but make a whole day of being Downtown. Here is a full list of restaurants where you can grab a bite after you're done shopping.

The following restaurants have SBS deals: 

Delicias Boricuas VA - 16 Church Ave

• BOGO 50% off Daily Special

Fruits & Roots - 122 Campbell Ave SE

• $5 gift card with every $25 purchase

Our Daily Bread Bistro Downtown - 1003 S Jefferson St

• Buy a $50 gift card, get a $10 gift card free!

Starr Hill Pilot Brewery & Side Stage - 6 Old Whitmore Ave

• 20% off all beer to go

Downtown is also packed with attractions like art galleries, museums, and music venues. Plus, there are a lot of events happening. Check out the full event calendar. 

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